Chinese School - China debuts Film IC Card to boost Box Office

CITYLIFE / Hip & New






China debuts Film IC Card to boost Box Office

( CRIENGLISH.com )
Updated: 2006-10-26 14:58


Chinese movie goers will soon be able to buy an IC card that allows them
to watch films at discounted prices in cinemas across more than 70 cities.

The IC cards will debut at the end of October, allowing holders to enjoy
all films screened by an initial group of 250 cinemas at prices
discounted by 10 to 50 percent.

According to the China Film Distribution Association, each IC cards will
have a purchase price of 15 yuan to cover production costs. Holders will
need to store at least 100 yuan each time they recharge the balance on
their card.

The IC cards will be extended to cover most of the cities and regions in
China by the end of this year.

The IC card is the second step the State Administration for Radio, Film
and Television wil introduce to promote the Chinese box office. Half
price movie tickets on Tuesdays were introduced in July last year.










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